How AdWords helps your business
Organic search results are important, and there’s no reason to not have your website properly optimized for it. Through Search Engine Optimization, content generation, and proper web development practices, your website can turn up on Google search page one consistently.
However, above the organic results are the pay-per-click ads. There are only three of these slots available, but they are prominent, and among the first things any search user sees. If your business is running a relevant ad that manages to place in those ad spots, you have an immediate advantage over organic results.
From there, every other aspect of your digital marketing strategy starts to come together. The Allroads team sets up your ad campaign, which links to a landing page we built for your website. The customer is funneled, step by step, towards your desired conversion. Are you seeking customer information? Is an app install your ultimate goal? Or are you running a limited time sale, and want the customers to make an impulse purchase? The flexibility of AdWords lets you spend on ads, and target them, for these very purposes.
The Allroads approach to maximizing your AdWords benefits
With AdWords, your marketing can shift based on your moment to moment needs. The best ads still need a website behind them that people want to visit. If, for example, your shopping pages are taking too long to load, you could potentially lose a sale right there. Not only did you turn a customer away, that click on your ad was wasted. If you’re on a tight budget, wasted ad spend could leave you at your daily limit. Your ads stop showing.
While there’s always the next day, and always a chance for someone willing to stick with a slow website, this is not your best road to success. It’s a waste of money, and no matter how much you revise your AdWords campaigns, you will still have that roadblock.
Allwords treats digital marketing and web development as part of the same parcel. While having one of these two things in great shape can lead to some success, we don’t believe our clients are interested in settling for average. We tailor both your digital marketing and your website to complement each other. Whatever your end goal is for conversions are, we can design a web site to meet those needs. If you need regular content updates, we can provide them. We’ll tailor your AdWords campaigns to those goals, ensuring that you’re getting the traffic your business is looking for.
At Allroads Digital Marketing, we know how to get the most out of your AdWords campaigns. We will partner with your business to ensure that your advertising results in successful returns on your investment. Contact us today for a consultation, and learn what we can do for you.