Blog - Allroads Digital Marketing

CREATING COMMUNITY IN THE GAMING & LEISURE INDUSTRY

One of the premier players in the Gaming & Leisure industry came to Allroads Digital with multiple issues. They had recently been hacked, lost their web developer, leaving them a website that didn’t represent their stature in the industry.

We quickly secured their site and identified any vulnerabilities they possessed. Then we began to fix the issues of neglect that had begun to plague their site including a lack of site performance statistics, poor mobile presentation. Old content was organized and updated as needed.

Once we reached a point of stability, the Allroads Digital team could begin transforming their site from the ground up. Our client occupies a position of prominence in gaming and leisure industry; we designed an elegant and immersive web site to reflect their prestige.

At Allroads Digital we don’t have you look at a menu and ask what boxes you would like to check off. We partner with our clients and customize short-term and long-term strategies to meet your needs. Adaptability and versatility allow us to execute our client’s vision, whether that means weeks or months into the future.

GROWING TREE SERVICES TO NEIGHBORING COMMUNITIES

A commercial and residential tree service company in California’s state capital came to Allroads looking to build its business. We took a deep dive into their strengths and weaknesses and went to work.

What was immediately apparent was that our client had a website that wasn’t mobile friendly, and lacked many fundamental SEO best practices. We began building a new site from the ground up, one that would demonstrate their unmatched tree service expertise and professionalism.

Our next step was to investigate their current SEM spending practices. Bad keywords were costing them over $30,000 in wasted ad spend; fixing those keywords allowed us to make better use of the budget. One of the pillars of our SEM philosophy is that it isn’t how much you spend that matters most; qualified traffic matters and leads to more conversions.

The results speak for themselves: Our overhaul has dramatically increased conversion rate. Once the new site was launched we immediately started to develop strategies to attract organic search traffic from selected communities.

Every decision was made with statistical and business rationales in mind creating a strategy the Allroads team knew would pay off big for our client.

FOCUSING ON LOCAL SEO FOR PERSONAL INJURY LAWYERS

To say that the personal injury lawyer field is competitive is a major understatement. Our client came to us with some serious aspirations; they wished to rank organically in communities throughout California where they had offices. The request called for the creation of hundreds of pages of custom content, which then created another dilemma unto itself: How do we architect a site that delivers on the client’s needs, without delaying a relaunch?

We developed a solution where we could expand the content for each location as it was produced. This solution prevents any delay in relaunching their website, while still meeting their ambitions of gaining organic traction in each community as the content. Most importantly, our site design would allow us to smoothly incorporate new communities as the client’s practice continues to grow.

Today, each community’s content gains traction shortly after we publish their content. We produce new content at a pace that allows for quality content to be developed within our budget. Month after month, our client’s personal injury practice continues to expand as does the reach of their web site.