To say that the personal injury lawyer field is competitive is a major understatement. Our client came to us with some serious aspirations; they wished to rank organically in communities throughout California where they had offices. The request called for the creation of hundreds of pages of custom content, which then created another dilemma unto itself: How do we architect a site that delivers on the client’s needs, without delaying a relaunch?
We developed a solution where we could expand the content for each location as it was produced. This solution prevents any delay in relaunching their website, while still meeting their ambitions of gaining organic traction in each community as the content. Most importantly, our site design would allow us to smoothly incorporate new communities as the client’s practice continues to grow.
Today, each community’s content gains traction shortly after we publish their content. We produce new content at a pace that allows for quality content to be developed within our budget. Month after month, our client’s personal injury practice continues to expand as does the reach of their web site.