A commercial and residential tree service company in California’s state capital came to Allroads looking to build its business. We took a deep dive into their strengths and weaknesses and went to work.
What was immediately apparent was that our client had a website that wasn’t mobile friendly, and lacked many fundamental SEO best practices. We began building a new site from the ground up, one that would demonstrate their unmatched tree service expertise and professionalism.
Our next step was to investigate their current SEM spending practices. Bad keywords were costing them over $30,000 in wasted ad spend; fixing those keywords allowed us to make better use of the budget. One of the pillars of our SEM philosophy is that it isn’t how much you spend that matters most; qualified traffic matters and leads to more conversions.
The results speak for themselves: Our overhaul has dramatically increased conversion rate. Once the new site was launched we immediately started to develop strategies to attract organic search traffic from selected communities.
Every decision was made with statistical and business rationales in mind creating a strategy the Allroads team knew would pay off big for our client.