Think of the greatest ads you’ve watched on television. The most interesting blogs you’ve read, on any subject, on any product. Ask yourself these questions:
Did you watch the whole ad, or read the whole article because you wanted to? Or because you were forced to?
If you read something because you wanted to, that’s successful marketing.
What did the content do for you?
Do you rewatch an ad, or re-read a blog? Do you share them with friends and family? Did you buy the product it was selling?
If you answered yes to any of this, that’s successful content marketing. Thanks to YouTube, we can watch our favorite ads on demand. Short of a website going down, we can re-read and link to our favorite blogs any time. If you’re coming back to a piece of content because you enjoy it, that means it’s doing its job.
Successful content marketing is more than just attracting the attention of search engines. It’s about knowing how to target your customers with information you want them to know, presenting it in a way they find valuable. It’s knowing who your customers are, what they want, and showing them that you can provide exactly what they need.
This is successful content marketing; this is Allroads Digital Marketing.