Mobile advertising drives your visibility to the customer who is on the move
The bottom line is that mobile devices have become a mainstay for consumers worldwide. Mobile phones, in particular, have become our connection to friends and family near or far. They’ve become small enough that anyone can have one. They’re powerful, versatile, and have empowered the consumer in ways that can make or break a business.
Say you have a book on your shelf, a new hard cover release that you have marked down 25% due to a sale, lower than the competition. With mobile advertising, you can get your shop in front of the customer’s eyes. Your sale price can easily be compared to other stores by a potential customer. And as more people see that you have this new book at the lowest cost, that may mean more sales.
That’s far from the only benefit of mobile advertising. A vast majority of searches are all local searches. “Book stores near me”, “pizza place near me”, “gas station near me”. Notice something?
When a person is on the go, they may not have a particular destination in mind. They might know what they want in a general sense, but ultimately, they’re open to ‘whatever’s near me’. In the past, we had to rely on what we did know was near us, on the word of mouth of people traveling with us. Today, we can simply search on our phones and tablets what is “near me.” Allroads can help your business with mobile advertising, using this ability consumers have to your advantage.