Online advertising is more than showing up in the top three search ad results!
Search advertising is just one aspect to digital marketing. When your ad makes it into a Google search ad spot, it is one of three ads to have one an auction for a chance to be clicked by a customer. You’ve won the game of relevance in the eyes of an algorithm. The greatest test is the potential consumer.
Your ad must be able to entice them into clicking your link. Does it include site links that send customers to specific pages on your site? Is there a phone number they can call from a mobile device? Are the products the search was about directly named in your ad?
While search engines are incredibly important to advertise on, there are advertising networks and methods available to you. Neglecting them could be to the detriment of your business.
Other avenues of approach
Google AdWords and Bing ads are important for any online advertising campaign. Targeting key worded search results can get your ad directly in front of a customer, if the ad qualifies for a page one slot. It’s important to remember that this is not the only ways to get impressions, clicks, or conversions.
For example, lets look at the Google Display Network. The Display Network allows for more elaborate ads that target potential customers on related websites. Google’s own content sites, including Google Finance, Blogger, and YouTube, DoubleClick Ad Exchange, and the range of Google AdSense publishers sites, are open to you. Your online advertising can reach 2 million sites on the Display Network. These sites reach at least 90% of all internet users by themselves.
Video advertising: show your products in ways text and still images can’t
With the advent of video streaming sites, video ads have become an integral part of online advertising. Some products can get away with a single image, or a set of images. Text might be good enough for some services. However, sometimes the best way to advertise a product is to show it in action. A well-done video could be enough to push someone into making a purchase!
Allroads gets you the most out of your online advertising!
At Allroads Digital Marketing, our team consists of veteran search engine marketers, web developers, AdWords certified specialists, and content writers. What does this mean for the businesses we partner with? Online advertising that meets your needs, and complements your website. Ad campaigns that fit your branding, competing even against established companies.
We can tailor an advertising campaign directly to your budget, stick with search ads, or tackle the Google Display Network. If your ad campaign is promoting a new sale or service, we can develop the landing page your ad needs to hep push conversions. At Allroads Digital Marketing, we can tackle online advertising from any angle your business needs. Call us today for a consultation, and learn how we can help your business thrive.